Adobe Premiere Pro is the most Popular software used by the YouTube creators, movie makers and video creators.  Adobe Premiere Pro is evolved from the Adobe Premiere. Adobe Premiere is very old software. It was first launched in 1991, and its final version was released in 2002. Adobe Premiere Pro First launched in 2003 And there onwards It's evolved itself as a leading  video editing software in the world.  It is best but it sometimes gets very small errors  like we got in our Adobe Premiere Pro. The error is when we import our video file in Adobe Premiere Pro it gets one error. ‘The importer reported a generic error’.  There are many reasons for this Error for example, video file format or unsupported codec.

In this article  we are going to discuss the causes of this error. Then we give multiple solutions for this simple problem. 

The reason for ‘The Importer Reported a Generic Error’ Error Message in Adobe Premiere ?

   As we discussed earlier, this error message pops up when we import our video file into our Adobe Premiere Pro timeline. There are multiple reasons for this error and we see all these reasons one by one.

1.  Unsupported video file format :  There are many file formats in the world  for videos.  Adobe Premiere Pro supports many video formats but it does not support all video formats. Therefore,  if the video Format  you are going to import Is not supported by the Adobe Premiere pro then your Adobe Premiere Pro will pop up with this error message. 
2. Unsupported Codec: All video cameras, Mobile devices  are using  many video codecs. Adobe Premiere Pro also supports lots of Codec. But unfortunately You're Codec is not supported by the Adobe Premiere Pro. In such cases  you have to change your work Video codec.  
3. Adobe Premiere Pro activation issue:   According to Adobe  to use this software properly make sure you have to activate your Adobe Premiere Pro and You are login to adobe creative cloud account. 
4. Your video file name:     The most IMP part in this error is your video file name. 99% error is because of your file name. If you are using any Kind of symbol in your video file name then it can cause errors.  

We give multiple solutions for this simple problem  and I hope one of the solutions might work for you.

Solution 1: Check Video File Codec 

   First we just check that our file Codec is supported by Adobe Premiere Pro or not. Certain types of the Codec are not Totally supported by the Adobe Premiere Pro example as the QuickTime  Codec  was not supported by the Adobe Premiere Pro.  If you face this kind of problem then the solution is to transcode the footage or Video  to a newer modern codec.

Solution 2: Check  File Format

Adobe Premiere Pro is supported by the major video format.  But there are many video file formats in the world and some of these File Formats are not supported by the Adobe Premiere Pro.  I give the link of the video formats of supported by the Adobe Premiere Pro :  link

Solution 3: Cleaning the Media File Cache in Adobe Premiere pro

When you import any audio or video file in Adobe Premiere Pro it automatically stores  that audio or video file Version into Adobe Premiere Pro It gives us better performance and quick access to that file. Adobe Premiere Pro stored Video or the audio files are called media Cache files. Hare we see how to delete these Media Cache.

1. If you open  Adobe Premiere Pro then just close Adobe Premiere Pro. 
2. Just  navigate to the Path  C:UsersAppDataRoamingAdobeCommon directory.  Username is your PC username. IMP think  the AppData  folder is a hidden folder in Windows so just unhide this folder by clicking on the  folders View tab, click  Options,  click on  View , Here We find Show hidden files, folders and drives select that. Click on apply and click on Ok. 
3.  If you are using a Mac operating system, navigate to the /Users//Library/Application Support/Adobe/Common directory.
4. Delete the all files and then launch Adobe Premiere Pro.
5.  If you are using Any other location path  Then you can also go to the manu Edit then Preferences and then navigate to the Media Cache tab. Just delete Media Cache files or go to path and delete All files. 

Solution 4:  Move the file to any other location or just rename It.

     This Solution is the most recommended method for this error. If the specific  path of your video or audio file is not working in that case.  We move our media file or video or audio file to any other location on our PC or any other drive on our PC and we import that file to our Adobe Premiere Pro and it works.

    In some cases we find that just renaming your media file or video or audio file also solves your problem. We also found that just renaming folder names also works. If these two methods do not work you can move your file to a different location. 

  Solution 5: rename extension of your video file extension of your video file

      I Test this method for the .MP4 files. It's work for the other extension also. Method is very simple. We are going to change our file extension to .MTS Extension.

      If you do not find your file extension:  Just go to the folder  at top Manu we find a view.  click on the view. Click on the options.  Here we find a view just click on the view.  Here we find one option “Hide extension for known file types”  Uncheck that option Click on the apply and click on the ok. Now your file extensions are showing on your PC. 

     Just right-click on your video file. Just go to the rename.  now your name is go to the name.  just go to End of your File name.   just rename your extension  for example  if your extension is .MP4  Then just change it to .MTS.  now your file extension is changed just import that newly rename file to Adobe Premiere Pro timeline.

  Solution 6: Reinstall Adobe Premiere Pro

      If any of the above methods do not work for you, There might be a possibility of issues with your installation. We suggest reinstalling your software. 

1. Open Adobe creative cloud.
2. uninstall Adobe Premiere Pro.
3. Once uninstalling is completed just install Adobe Premiere Pro software once again and  it'll resolve your issue. 

I hope one of the solutions might work for you. if any solution does not work for you then just comment me in the YouTube comment. I Also give my YouTube video link on the same topics.